Automated Sales Email Strategy

Automated Sales Email Strategy MP3

I simply want to reinforce the idea that the way that you buy yourself freedom in an information business is to have emails automatically do your selling for you?

 You know, many of you are still working to a model that says if you're going to make money today, you have to send an email out. That's fine because it's still better than being nice because you've already created the product. but what is even nicer is when you take all of your products and all of your product emails and put them into an automated sequence so people can buy from you 24/7.

Whether you're sleeping or they're out of town. Whether you're on vacation or your cell phone doesn't work. Whether your computer doesn't work because it has crashed, or you lose it over the side of a ship while you're on a month-long cruise. People will continue to buy from you whether you are online or not. That's critical!

The critical piece of making that happen is to have products. Several of you have multiple products now, some of you are in the process of creating products. Some of you have tons of created material on your hard drives but you haven't taken time to convert that material into products. 

Trust me, you're leaving money on the table.

You created products, you have created the content, you have done recordings and written things, but you have not combined it into something cohesive. As a result, you're not making sales, the people on your list should be spending money with you.

Generally what we see on the information side of things is at the beginning level for every subscriber that you have, there should be $1 per month of revenue. That means if you have a thousand subscribers at the very lowest and you should be generating $1,000 a month just in product that's not counting coaching. Just in product, if you have two thousand subscribers that's $2,000 a month. If you have 10,000 subscribers you should have a revenue $10,000 a month. That is before any coaching revenue, all of that revenue should occur automatically through your email campaign. So how do you know if you don't have enough product or you're not marketing enough, ask yourself? Are you generating $1 per month per subscriber that's on your list? 

Buy yourself freedom

If the answer is no, you either

  1. you don't have enough products 
  2. you are not promoting your products hard enough
  3. you are not building a relationship with people, so they don't trust you enough to buy your product. 

It's generally one of those three particular issues. 

What I want to leave everybody with today is the idea that you absolutely have to have those products there. And if it takes you the next six months to a year to get enough product in there, then it will be well worth it 6 months to a year from now.

But if you are spending all of your time focused on just driving traffic and just building your list. Driving traffic and building a list all by itself is not going to create sales.

You've got to have the product in there and they have to be automated autoresponder sequence.

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