CHOOSING a Mailing List Provider

Part 5: Building your email list. In this post, I compare MailChimp and MailerLite, from the free/low-cost range of Email Marketing software.

Part 1: Getting new customers should be a high priority
Part 2: Ways to inspire trust in your subscribers
Part 3: Monetize your lead magnet
Part 4: Get your subscribers into your paid funnel

Automating your email list

The biggest benefit of starting your business is the freedom to work your hours and from any location. Automating your email list saves you time and increase your sales.

Building and managing your opt-in list includes making it possible for website visitors to fill out an online form to sign up to receive email updates from you. These emails can contain updates, information, or news related to your latest products and services.

Autoresponder email software: automatically delivers a series of emails.

An autoresponder allows a subscriber to fill in a form and hit send. The information is then processed by the software and a pre-written email is sent to the subscriber to thank them for joining their list.

Optin Options

  • Single optin: means your subscribers go straight onto your email list. This creates a larger number of less targeted subscribers and freebie collectors.


  • Double optin: means that your subscribers need to confirm their subscription by clicking an email link. This creates a smaller, but it is those that choose to receive your emails and not just freebie collectors and competitors.

Deliverability Issues

One of the problems you see with low-cost providers is deliverability. These email services vigorously defend their users’ accounts against spam and will often mark your legitimate email as spam. Over time, you’ll see your deliverability rates plummet. Email Tool Tester has a blog explaining the email deliverability tests they conducted.


Limited Features

Many low-priced providers limit their features.

For example

  • Have x number of addresses 
  • Send a few emails each month. 
  • Unable to segment your list
  • Unable to automate your emails. 

Finally, keep in mind that changing providers later (when you’re “ready”) can be a huge undertaking. You’ll have multiple landing pages and opt-in forms to edit, connections with your shopping cart, webinar host, social media accounts, and countless other integrations to deal with. And you’ll have a list of names to import to your new provider. 

Rather than go through the hassle and expense, it would be best to choose the right provider from the start, and if cost is an issue, create a plan to cover the expense instead of settling for the wrong service. 

Prohibited Content

Before signing up for any email service read their prohibited content and acceptable use pages. Most like you to sign up with your domain name email and not a gmail address.  They can stop you from sending.

MailChimp - Prohibited Content

MailerLite - Prohibited Content

[product id="2875"]

Mail List - Segmentation

Why Segment

  • So you can customize the content you’re sending to your list
  • So you only give your subscribers exactly what they want or need

Think about the services and products you offer. What is important for you to know as you’re marketing your services or products?

  • Age
  • Occupation
  • Location
  • Products they are interested in

For example

If your subscriber is interested in dog products they don't need to read articles and see promos for horses.

Tags and groups are used to segment, this allows you to customize your content you are sending to the different groups of subscribers.

MailChimp

MailChimps' Headquarters are in Atlanta, Georgia, United States. Free up to 2,000 subscribers.

In MailChimp, all subscribers go into the one list. You create groups and tags to sort and segment your list according to interested topics and products.

Subscriber List

MailerLite

MailerLite is based in Vilnius, Lithuania and covered by EU data protection laws. Free up to 1,000 subscribers.

In MailerLite you create a new group list for each optin form this is similar to tags. This starts to segment your subscribers into groups that are interested in a specific topic. Custom fields are another way to segment your list.

Groups Lists

When you view your subscribers they are all together as shown in the pic. 

Subscriber List

Templates

MailChimp

In MailChimp you have a choice of templates for landing pages, optin forms and emails. 

Landing Page Templates

MailerLite

In MailerLite you have a choice of templates for landing pages, optin forms and emails. 

Landing Page Templates

Landing and Thank You Pages

MailChimp

In the create new campaign menu, you have a choice of email, landing page and signup form.

Campaign Menu

In MailChimp you build with blocks. Image, gallery, text, video, button, signup form, product, payment, promo code. 

Landing Page

MailChimp only has a landing page you can design.

Landing Page

MailerLite

In MailerLite you build with blocks. Hero, image, gallery, headline, text, video, countdown timer, button, popup and embedded signup forms. 

MailerLite has both landing page and thank you page for you to design.

 

Landing and Thank You Pages

Landing Page

Landing Page

Email Builder

MailChimp

In MailChimp you build with blocks. Image, gallery, text, video, button, product, promo code, social links, footer. 

Email Builder

MailerLite

In MailerLite you build with blocks. Image, gallery, headline, text, video, countdown timer, button, social links and signature.

Email Builder

Automation

MailChimp

MailChimp has a basic automation. You set a trigger to start an email and how long to wait.

Automation

MailerLite

In MailerLite the automation lets you set the starting trigger, a wait time, a condition (yes/no) and an action (copy, move a subscriber).


Automation

  • Both programs are easy to use with the drag and drop builders.
  • MailChimp has more thorough reporting, including social media and google analytics.
  • MailChimp has limited email automation and no thank you page to design.
  • MailChimp: free = 2,000 /  $30 = 2,500
  • MailerLite: free = 1,000 / $10 = 2,500

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