Invest in your email list

Part 1: Building your email list. In this post we will look at why an email list needed to grow your business.

Part 2: Ways to inspire trust in your subscribers
Part 3: Monetize your lead magnet
Part 4: Get your subscribers into your paid funnel
Part 5: Automate your list - Mailchimp vs MailerLite


Getting new customers for your business should always be a high priority. It is every bit as important as providing a high-quality product or service. They should go hand in hand with providing great customer service, because happy customers are repeat customers.

An opt-in email list is a list or a database of names and email addresses of people who have visited or made a purchase through your website. This "golden" list will allow you to send updates, emails and promotions to those who are subscribed.

Email marketing is a low-cost strategy that is proven effective when used properly.  Email marketing generates about 40 times the investment when you do it right. Those who have built targeted email lists report that they get over half their website traffic from their email marketing efforts. Your email list gives you the opportunity to communicate information about your business, products, services and provide excellent customer service on a regular basis.

Why-need-email-list

Why-need-email-list

Why you need an email list

You own your email list

When you build an audience on social media you don’t own that audience at all. But when you build an email list you own it and they are your customers or your prospects for as long as they chooses to stay on your list.

You can move your email list

If you have a problem with your email service provider you can change it to a new one and move your list legally.

You can market to your email list

When you own the email list you can market to them in a manner you desire if it meets the laws and rules regarding SPAM. Essentially, this means that you get permission to market to them and market to them honest products and services.

You can engage with your email list

These are your people. They are your group. They are your tribe. You can open that email list to replies and have conversations with your list members. Plus, you can easily invite them to other platforms.

You can build relationships with your email list

By speaking to your list members as part of your community you can build relationships with them too. When you send good information and show them that you’re going to send good and relevant information to them they’re going to open your emails and they’re going to click the links, you provide and engage with you outside of email too.

If Social Media goes down, you can still reach your audience

This may seem like something that will never happen but there are many platforms that have disappeared over the years. it can be taken away, If you don’t own it.

If you thought you could build your business using only social media to connect then you need to rethink because when you build your email list you’re going to seeing traffic improve, sales improve, and your business will expand and become sustainable no matter what happens to any particular social media platform.

3-Step Strategy To Attract Clients (3)

targeted Subscribers

Building a targeted opt-in email list doesn’t happen overnight as they are built from scratch. Opt-in marketing requires the permission of a willing prospect to subscribe to your email marketing materials, newsletters, catalogs, and promotions. 

Your targeted customers will come from your email list. These are the people who have liked what they have seen on your site and have decided they want to see more and maybe even purchase whatever product or service your company and site has to offer.

Once you build a targeted email list you can essentially sell any time. The more the opt-in marketing mail is sent, the more chances there are to make a sale, by promoting a solution to their problems whether it’s a solution you created or a solution someone else created. Happy and satisfied subscribers will be willing to buy from you.

Crucial Things You Need To Do To Build Your Email List

There are always some crucial things to do to build your email list. 

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Lead Magnet And Opt-In Form

Have an opt-in form on your website.  Offer a lead magnet (PDF freebie) in exchange for their email address. An opt-in form can be created in your email marketing service. This form will automatically save the name and email address and store the data. As more people sign up, your email list will grow.

Landing Page and Website 

Create a landing page in your email marketing service which thanks the prospect for subscribing. Make your website impressive and conversion focused. You need to have quality posts to attract and capture your website visitor’s attention. 

Provide quality service and products 

A return customer is more likely to bring in more business. A satisfied customer will always recommend your business. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele grows so will your email list, with more subscribers on the email list, the more people will get to know you and what you offer.

Look after your email list 

Never lose the trust your of customers. You should also maintain the quality of your email list, keep it organized and manageable. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

Using articles and blog posts to build your email list.

Your website visitors subscribed to your email list and you have their consent to send them information, promotional materials and follow up with them after they make a purchase. It is essential when using email marketing that you present your promotional items in a manner that will catch the attention of your subscribers and keep them wanting more.

One of the best ways to do this is to provide fun, entertaining, and informational articles to your website visitors and in your emails. Well-written articles packed with useful information will help build your email list as well as keep your subscribers on your email list longer.



Many business owners already understand the importance of using articles to get more traffic, attract new customers and for search engine optimization.  Whenever you write and post on your own website it is indexed by search engines. Then when people go online to search for information related to the topic of your article you will have a better chance of attracting their attention.

The real magic is providing a link to the opt-in form on your website. A great way to improve your results is by offering a free report with more information on the topic to anyone who clicks the link and subscribes to your mailing email list.

If you have ever subscribed to a mailing email list in exchange for a free report or short course (like this one) then you have seen this technique in action and you know first-hand how it works.

When it comes to building, your email list it’s important to stay focused on your main objectives. There is a lot to learn and the process takes some time, so do your research, learn everything you can, and you will have no problem getting results.

Remember if you have any questions about how to build your email list I will be glad to answer them.


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